Nail Your Offer System
How to Name, Claim and Sell Your Coaching, Training, or Service
COURSE MATERIALS OVERVIEW
This course will give you the foundation to create an offer that says exactly and clearly what you do. Your offer will be clear, concise, and convert and it will be irresistible - meaning your ideal clients will never feel sold to but served.
Exercises are designed to build the foundation for your business.
This covers any 1-on-1 strategy session, whether it is a Private Discovery Call, an In-Office Consultation, or any other way you would make your offer in a 1-on-1 setting. >>Best for offers priced at $2,000 or more, because when your offer is not leveraged (i.e. your offer is not delivered in a group setting), you will quickly hit a ceiling with your time and income.
2. SPEAKING LIVE & VIRTUAL
This includes large and small presentations on live stages, plus virtual stages like webinars, telesrminar, podcasts, interviews, FB Live, etc. This can lead Direct-to-Sale, or can be an offer to sign up for a Free Strategy Session or In-Office Appointment. >>For any price point.
3. ONLINE PROMO
This includes video launches, email launches, book launches, or anything else that is promoted and sold
exclusively online. >>Best for offers less than $2,000.
4. YOUR LIVE EVENTS, WORKSHOPS & RETREATS
People can discover you from your own live event, workshop, seminar, or retreat. >>Best for offers priced at $2,000 or more.
Which Discovery Model will you utilize FIRST to get your Irresistible Offer out into the world?
Keep in mind that you can (and should!) eventually implement ALL FOUR discovery models to expand your reach and get your offer in front of the most people in a leveraged way!
The Discovery Model I will use FIRST is:
__________________________
Module 2 - Your Offer
It most says exactly and clearly what you do
You must…
1. Communicating Your Offer so it rings in the ears of your ideal clients.
2. Identify Your Unique Branded System so your ideal clients have the confidence to say YES to the transformation you provide (putting this together is how your intangible coaching or service becomes tangible!).
3. Create an Offer You Love, including packaging, naming, and pricing of your system!
4. Make Your Offer Irresistible! Create 3 Irresistible Offers using Main Dishes, Bonuses & Limiters.
Module 2 - Part 1 Slides - Communicating
Your Offer
chrome-extension://efaidnbmnnnibpcajpcglclefindmkaj/https://s3-us-west-1.amazonaws.com/nyo2018/Module2/NYO_Mod_2_Part_1_-_Communicating_Your_Offer_Slides.pdf
Step 1 - The Unique Offer Identifier
Worksheet
chrome-extension://efaidnbmnnnibpcajpcglclefindmkaj/https://s3-us-west-1.amazonaws.com/nyo2018/Module2/NYO_Mod_2_Part_1_-_The_Unique_Offer_Identifier_Worksheet.pdf
Step 2 - The Offer Communication
Worksheet
chrome-extension://efaidnbmnnnibpcajpcglclefindmkaj/https://s3-us-west-1.amazonaws.com/nyo2018/Module2/NYO_Mod_2_Part_1_-_The_Offer_Communication_Worksheet.pdf
Part
2:
Module 2 - Part 2 Audio - Identifying
Your Unique Branded System
Module 2 - Part 2 Slides -
Identifying Your Unique Branded System
chrome-extension://efaidnbmnnnibpcajpcglclefindmkaj/https://s3-us-west-1.amazonaws.com/nyo2018/Module2/NYO_Mod_2_Part_2_-_Identifying_Your_Unique_Branded_System_Slides.pdf
Identify Your Unique Branded System
Worksheet
chrome-extension://efaidnbmnnnibpcajpcglclefindmkaj/https://s3-us-west-1.amazonaws.com/nyo2018/Module2/NYO_Mod_2_Part_2_-_Identifying_Your_Unique_Branded_System_Worksheet.pdf
Part
3:
Module 2 - Part 3 Audio - Creating an
Offer You Love
https://s3-us-west-1.amazonaws.com/nyo2018/Module2/NYO_Module_2_Part_3_-_Crafting_an_Offer_You_Love.m4a
Module 2 - Part 3 Slides - Creating an
Offer You Love
chrome-extension://efaidnbmnnnibpcajpcglclefindmkaj/https://s3-us-west-1.amazonaws.com/nyo2018/Module2/NYO_Mod_2_Part_3_-_Creating_an_Offer_You_Love_Slides.pdf
Offer Methods of Delivery Checklist
chrome-extension://efaidnbmnnnibpcajpcglclefindmkaj/https://s3-us-west-1.amazonaws.com/nyo2018/Module2/NYO_Mod_2_Part_3_-_Offer_Methods_of_Delivery_Checklist.pdf
The Unique Branded System Naming
Process Worksheet
chrome-extension://efaidnbmnnnibpcajpcglclefindmkaj/https://s3-us-west-1.amazonaws.com/nyo2018/Module2/NYO_Mod_2_Part_3_-_The_Unique_Branded_System_Naming_Process.pdf
Program Pricing Secrets Worksheet
chrome-extension://efaidnbmnnnibpcajpcglclefindmkaj/https://s3-us-west-1.amazonaws.com/nyo2018/Module2/NYO_Mod_2_Part_3_-_Program_Pricing_Secrets_Worksheet.pdf
Part
4:
Module 2 - Part 4 Audio - Making Your
Offer Irresistible
https://s3-us-west-1.amazonaws.com/nyo2018/Module2/NYO_Module_2_Part_4_-_Making_Your_Offer_Irresistible.m4a
Module 2 - Part 4 Slides - Making
Your Offer Irresistible
chrome-extension://efaidnbmnnnibpcajpcglclefindmkaj/https://s3-us-west-1.amazonaws.com/nyo2018/Module2/NYO_Mod_2_Part_4_-_Making_Your_Offer_Irresistible_Slides.pdf
Craft Your Irresistible Offer
Worksheet
chrome-extension://efaidnbmnnnibpcajpcglclefindmkaj/https://s3-us-west-1.amazonaws.com/nyo2018/Module2/NYO_Mod_2_Part_4_-_Craft_Your_Irresistible_Offer_Worksheet.pdf
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